Be You by Geraldine Alasio

Be You creates beautiful, lively and colourful sweaters designed to suit everyone. Warm for winter and light for summer, each piece reflects a careful balance between comfort and style.

The brand’s story begins in 2006 in Ulaanbaatar, Mongolia, working closely with one of the country’s most noble fibres: cashmere. Respect for tradition, craftsmanship and quality guides every step of the process, shaping a naturally elegant aesthetic — far from the ordinary and rooted in timeless beauty.