Les Benjamins is an Istanbul-based platform – encompassing a retail-space and lifestyle brand for men and women – founded in 2011 by Bünyamin Aydin. Les Benjamins’ apparel collections are currently stocked globally in doors like Harvey Nichols, Antonioli, Saks 5th Avenue and more. Les Benjamins started humbly with 30 printed T-shirts, a project which later garnered Aydin an invitation to Mercedes-Benz Fashion Week Istanbul, and later Milan Fashion Week. Les Benjamins represents a vision of the contemporary East. “We are a platform of how we want the East to be today,” notes Aydin. Les Benjamins’ rangefinder logo speaks to perspective, and how the brand interprets the East from a unique point-of-view.