VENERDÌ POMERIGGIO by Vivetta Ponti

Ideas evolve over time, changing shape and language, yet they keep their essence.

Following years of shaping a distinctive voice in contemporary Italian fashion through Vivetta, Vivetta Ponti introduces Venerdì Pomeriggio, a new creative project rooted in the same poetic sensibility while embracing a different form of expression.

Conceived as a space to inhabit rather than simply clothes to wear, Venerdì Pomeriggio is inspired by the suspended moment of returning home and reclaiming one’s own time. Through six narrative-driven capsules each year, the brand explores a universe where fashion, interiors, memory, and imagination naturally coexist.

Drawing from domestic imagery and everyday rituals, the collections transform familiar objects into garments rich with emotion and storytelling. Deadstock fabrics, delicate embroideries, lace details, and fully Italian production reflect a thoughtful approach that values craftsmanship, creativity, and longevity.

Expanding beyond fashion, Venerdì Pomeriggio develops as a lifestyle project open to collaborations and immersive experiences, inviting its audience into a world where reality and fantasy meet with effortless lightness.